Our Story

SOMA Guide exists to make the South of Market neighborhood easy to live in, work in and visit. We are a locally-owned company with deep roots in San Francisco and a desire to build this community.

We like to live life to the fullest and we speak to those who feel the same. We like quality over quantity, hand-made over mass-produced and personal relationships over life-in-front-of-a-TV.

We invite you to join the community and experience SOMA first-hand. Read about it here, then go out and live it for yourself.

We are the guides behind the SOMA Guide. We know things, and we share what we know. So get to know us and get to know SOMA.

Essentials

Here are 3 things you should know about SOMA Guide.

1. We do not sell or share user information.
2. We earn our daily bread from small businesses in this community.
3. We come from print journalism with its old-school commitment to truth-telling. We publish what we can prove and we correct any mistakes promptly.

Our Management

Our Fearless Reviewer and Guide, the SOMA Guy himself, is also the head of the company. Michael Orrfelt spends all his time in SOMA. His family has forgotten what he looks like.